Our vision is to turn real-time health data into engaging, encouraging and rewarding experiences that help people with diabetes to live healthier, happier lives.

What we believe in

Adding joy in life with diabetes

Even though diabetes is a serious condition, daily life with diabetes does not have to be. We want to design rewarding, user-friendly and engaging experiences for people with diabetes so they stay healthier and can have as stable blood glucose as possible.

Setting own targets

Keeping blood glucose stable is hard. We want to encourage and help people to take small steps towards better blood glucose management. Therefore you can set your own daily targets in Happy Bob and get rewarded when own targets are met.

Being Data Driven

“What can’t be measured, can’t be improved” is especially true with diabetes. We leverage the real-time health data available through different sensors, turn personal health data into recommendations on actions and predict future glucose values using machine learning and personal CGM data.

Who we are

We are a small group of people with different backgrounds from gaming to diabetes research, who all have been touched by diabetes and how overwhelming life with diabetes can be. We strive to build Happy Bob into an experience that turns daily diabetes management into a rewarding and positive experience.

Our team

Jutta Haaramo

T1D mom—CEO

Samantha Berger Goodowens

T1D mom—Copywriter

Janne Käki

iOS and UX Lead

Maaret Ihamäki


Tarek Nassar

Chief Data Scientist

Advisory Board

Steve Crandall

Ph.D. in Particle Physics
Pixar Creative Advisory Board

Gregg Vesonder

Industry Professor
Director, Software Engineering Program
Director, Altorfer Design Studio Lab
Stevens Institute of Technology

Ron Liebkind

Medical Director,

"I’ve met so many children and teenagers with T1D and we are all so different. For some of us it works fine to get a lot of numbers and for some of us cgm doesn’t work because you overuse it and push yourself too hard.

With Happy Bob diabetes management is a bit more fun. The notifications are great! A fun way to say something serious. Brilliant!

I also like Bob’s face when the bg is low. It feels just like he knows exactly how it feels to be low."
Elin Cederbrant, Founder of Together Against Diabetes 1